Make Things That Matter Itamar Gilad: the GIST of product discovery
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Jul 30, 2024 Itamar Gilad, an author and seasoned product consultant with a rich history at Google, dives into his innovative GIST approach to product discovery. He shares the behind-the-scenes of creating Gmail's tabbed inbox, illustrating how adaptive frameworks enhance user engagement. The discussion also highlights prioritizing goals, navigating uncertainty with evidence, and the iterative nature of product development. Gilad emphasizes the importance of continuous testing and refining ideas, making product discovery a vital practice for both startups and established companies.
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Leverage Connectors
- Leverage connectors like consultants and coaches when writing a book.
- They often know many people and can recommend your work widely.
Frameworks vs. Models
- Frameworks are now called models, but the concept remains the same.
- Creating models helps to understand core principles and provide solutions.
GIST Origin Story
- The GIST framework originated from Itamar Gilad's experience at Google and observing their approach to product development.
- It started with the idea of connecting goals, ideas, and tasks, later adding steps and experimentation.