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Itamar Gilad: the GIST of product discovery

Make Things That Matter

CHAPTER

Navigating Product Roadmaps and Discovery

This chapter explores the evolution of product roadmaps within the GIST framework, emphasizing outcome-focused strategies to align product development with customer needs. It discusses the importance of a structured approach to product discovery through research, experimentation, and team dynamics, while advocating for flexible strategies in response to market changes. The conversation also contrasts the strategic challenges faced by startups versus larger organizations, highlighting the role of strategy as a force multiplier in achieving growth and innovation.

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