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Itamar Gilad: the GIST of product discovery

Make Things That Matter

CHAPTER

Crafting the Tabbed Inbox: A Product Manager's Journey

This chapter explores the creation of the tabbed inbox feature at Gmail, detailing the challenges of enhancing user engagement amidst competing messaging platforms. The speaker outlines the iterative process of brainstorming, user testing, and refining ideas using frameworks like GIST and iSCORs, emphasizing data-driven decision-making. Insights into overcoming the issue of ignored inboxes are shared, showcasing how user feedback shaped this innovative feature to improve email management.

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