Talking Roadmaps
Can you create an Evidence-Guided Roadmap? | Itamar Gilad
Oct 27, 2023
Itamar Gilad, Author and Product Management Coach, discusses the importance of distinguishing data from evidence in product management. They emphasize defining metrics for a roadmap and building confidence through sequential activities and experiments. They also discuss the challenges of incorporating dynamic steps onto a roadmap, the shift in focus within product management, the importance of road mapping and defining goals and strategies, and the flaws of relying solely on opinions for decision-making.
50:28
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Quick takeaways
- Incorporating evidence-based decision making through customer research, user testing, and data analytics can lead to more informed and successful prioritization of ideas in road mapping.
- Defining clear mission and strategy aligns road maps with larger business objectives, ensuring that they are not just a collection of features but a strategic plan.
Deep dives
Focus on evidence-based decision making
The biggest anti-pattern in road mapping is relying solely on opinions and judgments without considering evidence-based decision making. This approach can lead to biased and inaccurate prioritization of ideas. By incorporating evidence, such as customer research, user testing, and data analytics, product teams can make more informed decisions and select ideas that have a higher likelihood of success.
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