Talking Roadmaps Can you create an Evidence-Guided Roadmap? | Itamar Gilad
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Oct 27, 2023 Itamar Gilad, Author and Product Management Coach, discusses the importance of distinguishing data from evidence in product management. They emphasize defining metrics for a roadmap and building confidence through sequential activities and experiments. They also discuss the challenges of incorporating dynamic steps onto a roadmap, the shift in focus within product management, the importance of road mapping and defining goals and strategies, and the flaws of relying solely on opinions for decision-making.
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Outcome-Based Roadmaps
- Roadmaps can be vague, so focus on outcomes.
- Clearly define what you're trying to achieve on a timeline, not just releases.
Defining Outcomes
- Outcomes tie to measurable progress towards goals.
- These can be changes in behavior, metric improvements, or any quantifiable progress indicator.
Top-Level Metrics
- Define top-level metrics: a North Star metric for value delivery and a top business metric.
- Set ambitious yearly targets for these metrics.