The Product Experience
Building evidence-guided products - Itamar Gilad (Google, Microsoft, IBM)
Oct 11, 2023
Product veteran Itamar Gilad joins the podcast to discuss implementing evidence-guided principles into product management. They explore challenges in writing the book 'Evidence Guided', transitioning to a new way of working, and building evidence-guided products. Topics include structured approaches, discovery-oriented teams, goal setting, prioritization, research, and strategy.
39:09
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Quick takeaways
- Transitioning to an evidence-guided approach in product management involves shifting from output-focused roadmaps to outcome-focused roadmaps, prioritizing goals and business metrics.
- Implementing evidence-guided practices requires deliberate and strategic approaches, starting with focusing on specific pain points and having leaders championing the approach.
Deep dives
Transitioning to an Evidence-Guided Approach
Transitioning to an evidence-guided approach in product management can be challenging, but it is essential for success. One key aspect is shifting from output-focused roadmaps to outcome-focused roadmaps, where goals and business metrics take center stage. By aligning goals and working towards outcomes, teams can prioritize ideas more effectively and make data-driven decisions. This approach also involves using evidence, such as testing and validating ideas, to guide decision-making and ensure that the right products are being developed. While the transition may encounter resistance and lack of trust, building trust and open communication can help overcome these challenges.
