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Building evidence-guided products - Itamar Gilad (Google, Microsoft, IBM)

The Product Experience

CHAPTER

Building Evidence-Guided Products: Challenges and Changes

This chapter explores the challenges and changes required to build evidence-guided products, including goal setting, prioritization, project development, research, and strategy. It emphasizes the importance of fixing misaligned goals, creating intense focus, and achieving alignment through the use of OKRs. The chapter also discusses the need for the right leaders and teams to drive these changes and the struggle many organizations face in transitioning to an outcome-led approach.

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