

#638
Mentioned in 48 episodes
Inspired
How To Create Products Customers Love
Book • 2008
In 'Inspired,' Marty Cagan provides a detailed and practical guide to product management.
The book emphasizes the critical role of product managers in merging technology and design to address genuine customer needs while aligning with business objectives.
Cagan discusses key concepts such as the importance of product vision, continuous discovery and delivery, and the need for a user-centric approach.
He also highlights the differences between product management and other roles like product marketing, and stresses the importance of having a dedicated team for product development.
The book is structured to help both junior and seasoned product managers understand and implement best practices in product management, drawing from Cagan's extensive experience in the tech industry.
The book emphasizes the critical role of product managers in merging technology and design to address genuine customer needs while aligning with business objectives.
Cagan discusses key concepts such as the importance of product vision, continuous discovery and delivery, and the need for a user-centric approach.
He also highlights the differences between product management and other roles like product marketing, and stresses the importance of having a dedicated team for product development.
The book is structured to help both junior and seasoned product managers understand and implement best practices in product management, drawing from Cagan's extensive experience in the tech industry.
Mentioned by















Mentioned in 48 episodes
Reviewed by 

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as a great book that has solidified and articulated things she knew in a fuzzy way.


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