Lenny's Podcast: Product | Growth | Career

How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intuit)

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Jul 9, 2023
Paige Costello, Head of Core Product at Asana, previously led teams at Intercom and Intuit. She shares insights on Asana's unique product development approach and the evolution of teamwork within tech. Paige emphasizes the double-diamond framework, the value of curiosity and openness in product management, and the importance of authentic communication in building trust. She also highlights strategies for effective feedback using impact statements, along with the significance of mentorship in personal and professional growth.
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ADVICE

Building Trust

  • Gain trust by deeply understanding your customer, market, competitors, data, and product.
  • Bring valuable insights to discussions, demonstrating expertise and building credibility.
INSIGHT

True Confidence

  • Real confidence comes from asking good questions and being genuinely curious, not pretending to know everything.
  • Vulnerability and openness can build trust more effectively than rigid assertiveness.
ADVICE

Knowing Your Customer

  • To understand your customers deeply, work closely with user researchers and observe customers using your product firsthand.
  • Avoid relying solely on internal dogfooding, as it can create a skewed perspective.
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