19min chapter

Lenny's Podcast: Product | Growth | Career cover image

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Estimating Impact Through Evidence

This chapter explores the use of simplified heuristics for estimating impact in product management, emphasizing the importance of grounding ideas in customer testing and evidence rather than gut feelings. It introduces frameworks like the 'ICE' method and discusses the continuum of confidence levels in evaluating new ideas, stressing the need for balance between speed of delivery and thorough discovery. The chapter also highlights innovative testing methods and iterative approaches to validate concepts, ensuring teams maintain an evidence-guided practice as they scale.

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