Create Like the Greats

How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

Dec 2, 2022

56:10

Creator website

Highlights

AI Chapters

Episode notes

Masterclass - Reactive Storytelling

05:04

How to Reach Out to Influencers in Your Industry

01:36

Why Does This Matter to Masterclass?

02:35

Introduction

3min

Masterclass - How to Create Like the Greats

3min

The Masterclass Is Driving Millions of Visits Every Single Year From Organic Search

4min

Why Does This Matter to Masterclass?

3min

The Power of Content Creation Through Remarketing

2min

Masterclass Video Content Improves Search Engine Rankings

5min

Masterclass's Content Strategy Is All About Understanding Search Intent

4min

The Power of High Quality Links

5min

Masterclass Content With the Most Backlinks

2min

10.

How to Reach Out to Influencers in Your Industry

2min

11.

Masterclass Strategy - How to Unlock the Opportunity Associated With Links

5min

12.

Masterclass Marketing Strategy - Masterclass Ads

3min

13.

Masterclass Is Putting on a Masterclass in SEO

5min

14.

Masterclass Remarketing Strategy

2min

15.

Masterclass - Reactive Storytelling

5min

16.

Creating Great Things Takes Time

2min

17.

5 Things You Can Learn From Masterclass to Create Like the Grades

4min

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board.

Learn about:

The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition.

Timestamps:

Understanding SERPs (Search Engine Results Page) - (8:00)
Injecting Video in SEO Driven Content - (13:55)
Tips for Balancing Inbound and Outbound Marketing (31:47)
How to Capture Attention and Use It to Sell - (44:39)
Leveraging Reactive Storytelling - (46:05)

Important links and mentions:

Foundation Content Marketing Playbook

How to Write for the Web

Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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