5min chapter

Create Like the Greats cover image

How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

Create Like the Greats

CHAPTER

Masterclass - Reactive Storytelling

Reactive storytelling is the act of reacting to things that are happening in the market and around you. Because they're familiar, they're more likely to share it. Masterclass used Mother's Day as a tactic to hold your attention. It can also work for social media content or blog posts. You don't have to play it cool - get into politics or sensitive topics like veterans' deaths. Consider using live streaming videos on YouTube just like Masterclass does.

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