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5min chapter
How MasterClass Built a $2.8 Billion EdTech Empire in 7 years
Create Like the Greats
Masterclass Strategy - How to Unlock the Opportunity Associated With Links
Masterclass has created like the greats and I want to explain to you one of the ways that they hooked me, but also the way that they hooked many other people in their work. Inbound efforts is when you go where your audience is, it's more of a poll strategy rather than just sit back and wait. You pull them in by going where they are and trying to capture their attention. Masterclass invests a ton, a tons, a ton of money in ads. And this is not something that they take lightly. It's a key piece of their business and for good reason.
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