3min chapter

Create Like the Greats cover image

How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

Create Like the Greats

CHAPTER

Masterclass - How to Create Like the Greats

Masterclass has created something that fundamentally changed the way that self-development and education is done. The brand spends so much on ads that they are literally everywhere. In fact, back in 2019, it was estimated by Business Insider that they were spending $6.5 million on their advertising efforts. They generate a meager 1.27% of all traffic to Masterclass comes from ads.

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