5min chapter

Create Like the Greats cover image

How MasterClass Built a $2.8 Billion EdTech Empire in 7 years

Create Like the Greats

CHAPTER

Masterclass Is Putting on a Masterclass in SEO

Masterclass recognizes the importance of using humor to stay glued. People are more likely to buy from a brand that they know than one that they know nothing about. The fact that Masterclass's ads focus more on brand awareness than the actual product doesn't mean that they're not trying to sell something.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode