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How MasterClass Built a $2.8 Billion EdTech Empire in 7 years
Create Like the Greats
Masterclass's Content Strategy Is All About Understanding Search Intent
A great headline can be the true difference between getting discovered faster or, you know, just staying under the radar. A great keyword strategy that Masterclass uses is very simple. They use a wide range of different keywords throughout the piece of content as well as in the headline to ensure that they are ranking in Google.
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