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How MasterClass Built a $2.8 Billion EdTech Empire in 7 years
Create Like the Greats
Masterclass Remarketing Strategy
Remarketing is the act of getting someone to visit your website and show some type of intent. Masterclass has been running brand awareness activities. If you visit their site and you show an interest in their blog about gardening, they'll start to retarget you with ads from their Masterclass on urban gardening. It works wonders because the people who have demonstrated some type of interest are also going to be interested in a course.
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