The Bootstrapped Founder

192: Colleen Schnettler — Stair-Stepping into SaaS

Feb 22, 2023

53:04

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Highlights

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Episode notes

The Indie Hacker Indie Funding Bootstrapping Space

03:02

What Do You Think of Software Conferences?

02:38

How Do You Enjoy the Foray Into the Other Side of the Business?

04:03

Introduction

2min

How Do You Manage That Time-Way

3min

How Did You Start a Simple File Upload?

2min

Is There Anything You Did Not Expect to Happen?

2min

Is Heroku a Great Platform?

4min

Is Heroku a Good Place to Start?

4min

Support Requests Are Challenging, Right?

2min

Is This the Perfect Opportunity to Sell a Business?

2min

Buying a Startup for $100,000? You Can Do That, Right?

2min

10.

SaaS Businesses Need File Upload, No Matter What the Economy

2min

11.

Cloudinary

2min

12.

You're Doing It With a Partner, Aaron Francis

3min

13.

Selling to Product Managers?

2min

14.

For Less Than the Cost of a Developer

2min

15.

Are You Going to Charge Really High Prices for Developers?

3min

16.

Hacker Solo Pruners

3min

17.

How Do You Enjoy the Foray Into the Other Side of the Business?

4min

18.

Tiny Seed Funding

3min

19.

The Indie Hacker Indie Funding Bootstrapping Space

3min

20.

What Do You Think of Software Conferences?

3min

Today, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move on. Here’s Colleen.

00:00:00 A lot of podcasts
00:06:01 Building on Heroku
00:12:25 Building on Marketplaces
00:16:59 Dealing with support requests
00:21:49 Pressure to sell?
00:26:27 Hammerstone
00:31:24 Business Value
00:35:46 Value of value
00:41:11 The risks of having just a few big customers
00:46:12 Getting bootstrapper funding

The blog post: https://thebootstrappedfounder.com/colleen-schnettler-stair-stepping-into-saas/
The podcast episode: https://share.transistor.fm/s/281dbe46
The video: https://www.youtube.com/watch?v=PpcYTO5x3cY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This interview is sponsored by Acquire.com