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192: Colleen Schnettler — Stair-Stepping into SaaS
The Bootstrapped Founder
For Less Than the Cost of a Developer
When we first thought we were selling to developers, we had one plan. That was a terrible idea and didn't work at all. So I think with product managers, we're going to be focusing more on the business value because of our early customers. And so they can see I can buy this. It's going to save me months of time. And then I can focus on my differentiating features. For less than the cost of a developer, we can give you these sticky features to keep your customers engaged"
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