3min chapter

The Bootstrapped Founder cover image

192: Colleen Schnettler — Stair-Stepping into SaaS

The Bootstrapped Founder

CHAPTER

Hacker Solo Pruners

Arvid: Most people out there have a completely different perception of how much something is worth. Many founders, in the hacker solo pruners, they have an extremely hard time charging more than they would be willing to pay forSomething like this themselves. "It's just weird cognitive dissonance between the lived reality of everybody out there and our little developer world," he says.

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