The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 428: Teqtivity: From Failed Hardware Pivot to 7-Figure SaaS Success - with Hiren Hasmukh
Jan 30, 2025
Hiren Hasmukh, the founder and CEO of Teqtivity, shares his inspiring journey of transforming from a struggling hardware business to a thriving IT asset management SaaS company. He dives into the critical importance of transparency and customer trust during this pivotal pivot. Hiren discusses strategies for customizing solutions to meet diverse client needs while balancing general features. He also explores effective scaling strategies, digital marketing tactics, and the lessons learned from event marketing challenges, all while maintaining a commitment to philanthropy.
AI Snips
Chapters
Books
Transcript
Episode notes
From Hardware to Software
- Hiren Hasmukh initially launched TechCube, a hardware company creating smart lockers.
- He invested $400,000 and built the lockers with his wife, but pivoted to software during the pandemic.
Validating the Pivot
- Pivoting from hardware to software was difficult for Hiren, despite the financial loss.
- Positive feedback on the software's vision and potential helped mitigate the loss and validate the decision.
Landing the First Customer
- Building the base IT asset management software took six months with two developers.
- The first customer came through a conference connection and an RFP bid.
