Transitioning from Hardware to Software

Hiran Hasmuk initially launched a hardware company called TechCube, creating smart lockers for engineering departments. However, after investing $400,000 and facing challenges due to the pandemic's impact on hardware sales, he made the critical decision to pivot focus toward the software aspect he had developed. This transition took six months with a small team and resulted in the creation of Techtivity, an IT asset management solution. The challenge of competing against well-funded competitors motivated them to emphasize their unique software capabilities and build trust with potential clients.