428: Teqtivity: From Failed Hardware Pivot to 7-Figure SaaS Success - with Hiren Hasmukh
The SaaS Podcast: Build, Launch & Scale Your SaaS
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Scaling SaaS: Growth Strategies and Ad Insights
This chapter explores effective strategies for scaling a SaaS business nearing eight figures in revenue, with a focus on product modularization and digital advertising techniques. It highlights the significance of targeted Google AdWords campaigns utilizing long-tail keywords, key challenges in digital marketing, and the importance of retargeting to enhance brand presence.
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