Hiren Hasmukh, the founder and CEO of Teqtivity, shares his inspiring journey of transforming from a struggling hardware business to a thriving IT asset management SaaS company. He dives into the critical importance of transparency and customer trust during this pivotal pivot. Hiren discusses strategies for customizing solutions to meet diverse client needs while balancing general features. He also explores effective scaling strategies, digital marketing tactics, and the lessons learned from event marketing challenges, all while maintaining a commitment to philanthropy.