428: Teqtivity: From Failed Hardware Pivot to 7-Figure SaaS Success - with Hiren Hasmukh
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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From Hardware to Software: Teqtivity's Journey
This chapter explores the transformative journey of Teqtivity, transitioning from a hardware-focused company to a software-as-a-service model. The speakers discuss the challenges faced during this pivot, the significance of customer feedback, and the strategies employed to establish trust with clients. Additionally, it highlights the importance of product customization and customer support in ensuring satisfaction and loyalty in a competitive market.
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