AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
16min chapter
428: Teqtivity: From Failed Hardware Pivot to 7-Figure SaaS Success - with Hiren Hasmukh
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Navigating Event Marketing Challenges
This chapter reflects on the authors' experiences with event marketing as a growth strategy, detailing the obstacles faced and the lessons learned. Despite efforts to connect with potential customers at IT events, the anticipated ROI was not achieved, prompting a reevaluation of future participation. The discussion emphasizes the need for authenticity and targeted outreach to enhance customer connections and rebuild trust after security challenges.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode