428: Teqtivity: From Failed Hardware Pivot to 7-Figure SaaS Success - with Hiren Hasmukh
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
00:00
Navigating Event Marketing Challenges
This chapter reflects on the authors' experiences with event marketing as a growth strategy, detailing the obstacles faced and the lessons learned. Despite efforts to connect with potential customers at IT events, the anticipated ROI was not achieved, prompting a reevaluation of future participation. The discussion emphasizes the need for authenticity and targeted outreach to enhance customer connections and rebuild trust after security challenges.
Transcript
Play full episode
