B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

The challenge of creating next level thought leadership content w/Julie Revelant

Jun 7, 2023

21:02

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Episode notes

Introduction

2min

The Perception of Thought Leadership

2min

The Barrier to Creating Thought Leadership Content

2min

How to Create Better Thought Leadership Content

4min

How to Dig for New Stories

3min

The Importance of Working With a Journalist

3min

The Importance of Digging for a Story

2min

How to Level Up Your Thought Leadership Content

2min

The Bee to Bee Content Show

2min

Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.

Highlights:

The impact of having a lean marketing team and the need for a collaborative approach
The importance of setting writers up for success
Thinking like a journalist when creating content
The need for C-suite buy-in

Learn more about Revelant Writing

Connect with Julie on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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