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The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
How to Level Up Your Thought Leadership Content
If you don't have the kind of access you need, then how are you supposed to write those great stories and get that really in-depth stuff? You need access to the people who are the subject matter experts. Get buy-in from your C-suite. So again, if they're not on board, you're just not going to be able to take it anywhere or land interviews with the media. I would say also, again, monitor the news, think like a journalist, put that journalist, head on.
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