The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
How to Create Better Thought Leadership Content
The best brands that create thought leadership, they set their writers up for success. This includes having brand messaging framework, buyer personas and other pieces in hand. The full marketing team kind of has to be all hands on deck with their ideas. It's really, it takes time to uncover what that newsworthy story is.
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