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The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
The Perception of Thought Leadership
A lot of thought leadership content is product or solution focused, says DE. "It should have a fresh or unique perspective," he adds. Your C-suite leader should be imparting wisdom and big innovative ideas. It's the new ideas that make people stop and listen"
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