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The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
The Barrier to Creating Thought Leadership Content
When I think of thought leadership, like it's something that leads, right? In other words, kind of leading into new territory or saying something that hasn't already been said a million times. Why do you think that a lot of thought leadership content doesn't achieve that? "Marketing is done in a very ad hoc way, surprisingly," he says.
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