The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
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How to Dig for New Stories
Journalists are never going to print something that's just openly and obviously promotional. It can't just be, we are, we have a new product. Who cares? Right. And so I think really the best marketers, the best marketing teams, it comes down to sitting with your C suite and uncovering those ideas with them.
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