The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
How to Dig for New Stories
Journalists are never going to print something that's just openly and obviously promotional. It can't just be, we are, we have a new product. Who cares? Right. And so I think really the best marketers, the best marketing teams, it comes down to sitting with your C suite and uncovering those ideas with them.
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