The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
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The Importance of Working With a Journalist
If you're reading any kind of thought leadership content, no matter what the byline says, it's almost never actually written by the thought leader. There's a difference between the person having the thoughts writing it themselves and handing it off to a writer. Most of my clients hire me because of my subject matter expertise in healthcare. And I see that becoming more important to marketers these days where they want someone who really gets their industry.
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