The challenge of creating next level thought leadership content w/Julie Revelant
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
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The Importance of Digging for a Story
I completely agree with what you're saying that journalists, good journalists anyway, have that particular skill of digging for a story. I think one of my most successful client relationships are those that see me as an extension of their marketing team. And we have a very collaborative approach. Whereas years ago, when I was really first starting out, oftentimes I was viewed as almost a nuisance.
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