How I Built This with Guy Raz

Southwest Airlines: Herb Kelleher (2016)

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Sep 25, 2017
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ANECDOTE

Thanksgiving Flight

  • Herb Kelleher's sister-in-law praised Southwest's excellent in-flight service after a Thanksgiving flight.
  • It turned out she was the only passenger on board.
ADVICE

No In-Flight Meals

  • Instead of offering in-flight meals, Southwest Airlines kept fares lower.
  • Kelleher joked passengers could buy a good sandwich with the money they saved.
ANECDOTE

Muse Air

  • After Lamar Muse left Southwest, he launched a competing airline called Muse Air.
  • Kelleher later bought Muse Air when it faced bankruptcy.
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