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Southwest Airlines: Herb Kelleher (2016)

How I Built This with Guy Raz

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Building Your Next Big Move With Square Space

Herb kelleher co founded southwest airlines 50 years ago, and he served as ceo and then on the board before retiring in two thousand eight. He once resolved a trade mark dispute with a rival airline, whe were both using the slogan plain smart. And this weeks story comes to us from monica mesraci of san diego, california. Her daughter lea was going to be travelling to 14 different countries, which meant that she would be living out of a suit case. So we needed to find a system where she would be very organized in her travels to be able to survive out of an outfit pretty much for the year.

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