Southwest Airlines: Herb Kelleher (2016)
How I Built This with Guy Raz
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Was Southwest a No Frills Company?
Southwest bought the company in 19 81 at a time when it was on the verge of bankruptcy. Southwest has been profitable every single year for forty three years, i guess now. "I thought it was somewhat immodest on his part, because he called a musar after himself," says LZ Granderson about an ex-employee who launched a competitor against southwest.
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