Southwest Airlines: Herb Kelleher (2016)
How I Built This with Guy Raz
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Southwest Air Lines - What Do People Think of You?
Branaf at one point put in a lower fare than ours, which they called an introductory fare. So you were basically introducing these really low fairs. Were these airlines trying to match your prices? Yes, in some ses they were, there's no question about that. And so for a couple of months, we became the largest liquor distributor in the state of texas.
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