
Southwest Airlines: Herb Kelleher (2016)
How I Built This with Guy Raz
00:00
Southwest Air Lines Can Now Fly to New Cities Outside of Texas
In 19 78, Congress decides to completely de regulate the airline industry. For southwest air lines, that means they could now start flying to new cities outside of texas. At this point, you southwest is expanding, and your competitors are no longer just texas air lines. You're competing wit like american and and and and pan am and t w a, rightly right? Ye. So wee were people sceptical that southwest would be able to compete in the big leagues? Oh yes. It's how i built this from npr.com. I'm ras.
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