How I Built This with Guy Raz cover image

Southwest Airlines: Herb Kelleher (2016)

How I Built This with Guy Raz

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You Know, I'm a History Buff, and I Never Look Back

I'm concerned about it all the time. I've got a letter to heur employees, ande it was about my ten foremost concern for the next decade of south west air lines. And number one was us, that we ignore competition, that we get complaisant,. That we get cocky. So it could happen one day. Oh, it's possible. But i never look back. You know, i don't spend a lot of time regretting things that went wrong. It's easy when you have a passionate joy in what you're doing, you don't burn out.i probably am wired a little bit differently from from many people, and they're probably very happy

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