#1: Airbnb's Director of Experience, Katie Dill, tells us why Airbnb uses "stories" to design

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Feb 10, 2017

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Katie Dill

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INSIGHT

Design is More Than Aesthetics

Design is more than just aesthetics; it's about how something works.
Design principles like intentionality, user focus, and iteration can be applied to various problem-solving contexts.

ADVICE

Explaining Iteration to Stakeholders

Explain iteration to business stakeholders by emphasizing its role in reducing risk and speeding up the design process.
Show them high-fidelity mockups to assure them of the final product's quality.

ANECDOTE

Airbnb's Design Team Growth

Airbnb's design team grew from 10 to 80 people, requiring organizational redesign.
Dill used research and collaboration, including interviews and workshops, to understand and address team challenges.

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In our world premiere, Katie Dill, Director of Experience Design at Airbnb, channels her inner “Steve Jobs” to explain how design at Airbnb is not just how it looks, but how it works, both in the workplace and on the screen. Rebranding Airbnb – Launching rebrands is hard. So what was it like the morning after Airbnb launched theirs? Katie walks us through the process used and how the design team was prepared for the world's reception. Value of storytelling – Storytelling is a vital piece of the puzzle, according to Dill. It not only helps designers paint a more visual image of the real-world problems faced by end-users, it can also be used as way to help non-designers better understand features. Tools of design – We all know the tools of design: intentionality, research, iteration, and implementation. What we often fail to recognize is how important these tools can be when used on the business side of things. From shaping the internal structure of a team, to explaining the importance of iteration – "lower risk, faster" – these tools can be used to fuel more efficient collaboration. FOLLOW US Twitter: http://twitter.com/highrespodcast Facebook: http://facebook.com/highrespodcast Soundcloud: http://soundcloud.com/highrespodcast YouTube: https://www.youtube.com/channel/UCzBkNPSxw15qrW_Y8p-oCUw Get early access to the next episode: http://highresolution.design/early-access THANKS TO OUR PARTNERS Squarespace – Squarespace is a SaaS-based content management system offering a website builder, eCommerce, and domains. We're big fans of Squarespace, they're a must-have for startups, photographers, bloggers or hobbyists looking to put up a beautifully designed digital presence! Get 10% off your first purchase on Squarespace. http://squarespace.com/highresolution InVision – InVision is the world's leading product design platform, powering the future of digital product design through our deep understanding of the dynamics of collaboration. Teams that build digital products are at a serious advantage when they use InVision's suite of prototyping tools. They're a great way of getting everyone on board. Use access code "INV-HIGHRESOLUTION" for 3 free months! http://bit.ly/invsponsorlink Searle Video – Searle Video is a creative studio based out of Portland, Oregon. They've helped the creative community tell stories for over 10 years. They've done advertisements, behind the scenes stories, and documentaries for companies like Slack, Intel, Adobe, Google and the XOXO festival. http://bit.ly/searlesponsor