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#1: Airbnb's Director of Experience, Katie Dill, tells us why Airbnb uses "stories" to design

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Story Telling in Product Development Processes

Airben b uses story boards to document like the user jorny that you're going to be designing for righn. Story telling can be really at any stage of the product development process with a problem solving process. It's a powerful one because it's something that every individual can kind of identify with. And so if we can tell a story of what a person is going through, and we help people start to understand a little bit about that person,. they can start to see themselves within that ere.

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