Business of Architecture Podcast 368: Designing an Architecture Practice with Anthony Laney
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May 25, 2021 AI Snips
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Laney LA Genesis
- Anthony and his wife Krista, both architects, felt creatively fulfilled but lacked control over broader aspects of their work.
- Mentors pointed out they weren't "firing on all cylinders," prompting them to start their own firm, Laney LA.
Finding Your Niche
- Start by looking for gaps in the industry and try different approaches to find what works.
- Laney LA began with small projects for affluent clients, which led to larger opportunities and growth.
Overcoming Uncertainty
- The biggest obstacle in starting a business is often internal, the "feeling in your stomach of uncertainty."
- Overcoming this requires embracing risk and surrounding yourself with brave people.