

Business of Architecture Podcast
Enoch Sears & Rion Willard
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
Episodes
Mentioned books

Oct 27, 2025 • 1h 2min
What Architects Can Learn from UX, Tech, and Real Estate | EP658
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Most architects feel like outsiders in the business conversations that shape their projects. They're left out of key decisions, treated as a line item cost, and frustrated when their design expertise isn't valued the way it should be. What happens when an architect trades AutoCAD for agile sprints and business models? In this episode, we sit down with Daplaah-Teng Aryene—an architectural designer turned UX strategist—whose career took a sharp turn during the pandemic. What started as a leap into startup life became a masterclass in value creation, entrepreneurship, and how architects can reclaim agency in a system that often undervalues their genius. Daplaah unpacks how real estate, tech, and business strategy reshaped his understanding of architecture's role—and where most firms leave opportunity on the table. From innovation frameworks to unexpected lessons in developer boardrooms, this episode challenges everything you thought you knew about the "architect's lane." To learn more about Daplaah-Teng Aryene, visit his LinkedIn: www.linkedin.com/in/daplaah-teng-aryene

Oct 20, 2025 • 50min
Building High-Performance Architecture Teams with Rion Willard | EP657
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this energetic live session, Rion Willard held at the AIA Austin Event, he asks a hard question: what does a true high-performance architecture team look like? He shares sobering industry stats and stories. Then he flips the script, turning the room into a workshop with quick audits, hands-up shares, and honest self-checks. You'll hear why profits power design, and why little things—like scattered emails, fuzzy roles, and quiet scope creep—silently drain margins. Rion sketches a simple score that top firms use to gauge performance, plus a brutal-but-kind way to map every teammate's fit. He closes with field notes from firms that made the leap, and a nudge to take one concrete action today. Along the way, he surfaces bottlenecks leaders rarely admit, and invites you to test with no-fluff prompts. Expect candid talk about hiring, delegation, and the real cost of turnover. If you lead a team, or want to, this is your wake-up call now. The surprising revenue-per-person target top studios chase—and how to gauge yours in minutes. A four-box lens that reveals who to elevate, coach, or release (without drama). The tiny leaks that steal profit each week—and the simple ritual that plugs them.

Oct 13, 2025 • 60min
Using AI to Eliminate Redundant Work and Boost Profitability in Your Architecture Firm | EP656
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects are under more pressure than ever to deliver projects faster, with fewer resources, and tighter margins. Yet much of their time is still spent repeating work, hunting for old files, or redrawing details they know they've already drawn before. This episode dives into how AI can help architects work smarter—not harder—by unlocking the power of their past work. In this episode, Rion reconnects with Natalia Bakaeva from ARKI and you'll hear how she is tackling everything from tedious workflows to profitability—without disrupting how firms already operate. Natalia shares how practices are turning their past work into a searchable database that actually helps them move faster. They explore how ARKI might evolve into a second brain for your firm—one that remembers everything and makes drawing easier, smarter, and even more profitable. Listen to learn: The hidden cost of "reinventing the wheel" in every project—and how to stop it What one firm did to slash production time by 50% using their own archive Why ARKI might be the missing link between your creative ideas and your business goals To learn more about Natalia, visit her website: https://www.getarki.com/

15 snips
Oct 6, 2025 • 51min
Breaking Free from Hustle and Grind Culture in Architecture | EP655
Explore the exhausting hustle culture in architecture as Enoch and Rion share insights on how constant busyness harms energy, relationships, and wellbeing. They emphasize the importance of working smart over hard, revealing how saying no to projects can boost profits while reducing toil. Discover the garden metaphor for attracting clients naturally and the benefits of a leadership style rooted in ease. Real-life examples illustrate how letting go can lead to unexpected opportunities, shifting the focus from pressure to flow in both life and business.

Sep 29, 2025 • 1h 12min
How Zaha Hadid Architects Built a Global, Scalable Practice Without Compromising Design Integrity | EP654
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the very systems meant to support architects are actually holding them back? In this powerful episode, Rion Willard sits down with Patrik Schumacher, Principal of Zaha Hadid Architects, for a bold, no-holds-barred conversation. They dive into what it really takes to run a creative practice that's profitable, scalable, and still deeply visionary. You'll hear how one of the world's most innovative firms navigates bureaucracy, wins global commissions, and stays ahead—without selling out. Patrik also unpacks why many architecture schools may be steering young talent in the wrong direction. If you've ever felt stuck between art and business, this episode could shift everything. On this episode, discover: The silent killer of design innovation (and how to escape it) A business model that lets you scale and stay creative Why most young architects are being set up to fail—before they even graduate This isn't just theory. It's what's working now. To learn more about Patrik, visit his website: www.zaha-hadid.com

Sep 22, 2025 • 1h 3min
Uncovering the Money Myths Holding Back Your Practice | EP653
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this thought-provoking episode of the Business of Architecture podcast, Rion Willard sits down with long-time collaborator Nicole, whose work with firm owners goes far beyond strategy and business systems. Together, they explore the hidden forces shaping how architects think, act, and lead—often without realizing it. Nicole reveals why many practice owners feel stuck, overwhelmed, or adrift, even when they've "done everything right," and how unseen layers of belief can quietly limit results. She shares powerful shifts that can help leaders reclaim clarity, tap into their core identity, and run their business with more freedom and impact. Along the way, you'll hear stories, analogies, and unexpected moments of insight that might just change how you see your own challenges. Inside, you'll discover: The hidden "handbrake" most architects don't know is slowing them down A simple daily habit that rewires your thinking without effort How to turn even setbacks into strategic advantages

Sep 15, 2025 • 49min
How Strategic Communication Helps Architects Win Better Work | EP652
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the secret to winning more architecture work wasn't just better design, but better communication? In this thought-provoking episode, Rose Marshall of ING Media pulls back the curtain on how architects can become allies, not just suppliers. Her approach flips the script on how architects show value—and who they're showing it to. Rion and Rose explore a recent industry report that connects surprising dots between investment trends and future-proof practices. You'll hear about the biggest missed opportunities many firms don't even realize they're ignoring. And, while there are plenty of tips for communication, the real gold is in how you look at your role as an architect. What do bees, data centers, and student housing have in common—and why should architects care? Why your next big commission may depend on what you don't talk about in your project posts. The simple lens that turns an architect from a hired hand into a strategic partner investors can't ignore. To learn more about Rose, visit her website: https://www.ing-media.com/

12 snips
Sep 8, 2025 • 1h 11min
Why Clients Don't Trust You (Even When You Say the Right Thing) | EP651
Dive into the hidden signals that shape client trust and team culture. Discover how subtle body language and energy can affect your success. Learn from real stories—like how a simple encounter on an airplane transformed a moment of tension into compassion. The importance of authenticity over polished facades is highlighted, with insights on how to develop your leadership presence. Get tips on owning your past to free up your energy and the value of investing in personal growth for better communication and results.

Sep 1, 2025 • 49min
From Burnout to Breakthrough: Building Freedom Through People | EP650
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this bold episode of Business of Architecture, host Enoch Sears sits down with serial entrepreneur and black belt Adam Marburger. From hitting personal rock bottom to building six companies, Adam shares raw lessons that will challenge how you think about growth, pain, and leadership. His story starts with heartbreak—and leads to unexpected clarity. What follows is a grounded conversation about building real wealth, emotional freedom, and business systems that actually work. Adam doesn't sugarcoat the journey. He reveals the mindset shifts that helped him turn chaos into clarity—and what most architects get totally wrong about delegation and control. The brutal 2-word phrase that changed everything—and why you need to say it to yourself Why your "dream team" might be the biggest thing holding you back The hidden mistake most firm owners make when trying to scale (and what to do instead) To learn more about Adam, visit his website: https://www.adammarburger.com/

Aug 25, 2025 • 59min
From Burnout to Balance: How CoXist Studio Transformed Their Practice and Profits | EP649
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Frank and Megan Lin didn't set out to build a high-profit, award-winning firm. For years, they worked late, chased too many projects, and tried to out-hustle their burnout. Then something happened that changed the entire direction of their practice—and their lives. In this episode, they share what it really took to stop grinding and start growing. You'll hear how they created freedom without sacrificing design, and how they reconnected with their deeper purpose through the business itself. If you've ever wondered whether building a thriving firm means giving up your life, this episode is for you. Here's a taste of what you'll discover: The hiring ritual that saved their culture—and helped eliminate expensive missteps The one mindset shift that turned a draining practice into a design-led enterprise Why most architects stay broke (and the invisible belief keeping them stuck) This is one of the most honest, inspiring conversations we've had. Don't miss it. To learn more about Frank & Megan, visit their website: https://www.coxiststudio.com/


