368: Designing an Architecture Practice with Anthony Laney
Business of Architecture Podcast
00:00
The Iterative Process Is So Powerful in Business and Design
Design is the architectural way of thinking about a building. It's perfect for designing businesses, he says. His advice on winning work: "Track the referal source" and find out what clients are telling themselves as to why they want to hire you. He adds that architects should not be overly mercenary or inauthentic with their services.
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Transcript
