NN/g UX Podcast

9. You Are Not the User: How the the False Consensus Effect Can Lead Good Design Astray (feat. Alita Joyce, UX Specialist at NN/g)

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Apr 2, 2021
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ADVICE

Test Your Assumptions

  • Document your assumptions about user behavior.
  • Test these assumptions through user research, as users often behave unexpectedly.
ANECDOTE

The Square Hole Video

  • A viral video showed people putting different shaped blocks into a square hole, defying expectations.
  • This highlights how users can surprise designers with their unexpected behavior.
INSIGHT

You Are Not the User

  • The "You are not the user" mantra reminds designers not to project their own behaviors onto users.
  • This is backed by the false-consensus effect, where people assume others share their beliefs and actions.
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