9. You Are Not the User: How the the False Consensus Effect Can Lead Good Design Astray (feat. Alita Joyce, UX Specialist at NN/g)
NN/g UX Podcast
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Is There a Researcher Bias That Can Be Combated?
Alita: We go into our research with a mission to prove something or validate something, rather than having an open mind. She says one way we can combat it is by hiring researchers from different backgrounds and life experiences. "If knowledge is power, then no, what you don't know is wisdom," she adds.
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