The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow

Oct 6, 2020

35:12

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Highlights

AI Chapters

Episode notes

Is There a Central Content Team?

04:54

Brand Marketing

05:06

How Do You Create a Brand Team?

02:22

Introduction

2min

The First Irish Guest on the Pacas Verses Askeati

3min

Direct Response Advertising

5min

Direct Response vs Brand Advertising - Is There a Correlation?

3min

How Do You Think About Direct Response Marketing?

1min

Brand Marketing

5min

Brand Marketing - What Do You Think B B Brands Miss?

4min

How Do You Create a Brand Team?

2min

Is There a Central Content Team?

5min

10.

Is There a Risk of Loss of Connection With Customers?

5min

In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket.

We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area.

We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them.

Happy Growing!

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