EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Direct Response vs Brand Advertising - Is There a Correlation?
If you spend money on brand, your unit economics and direct response should get better. Do you look for correlation between those two things when you're dividing up the budget? Absolutely. It's critically important to separate those two things out so that you actuly, have a true reflection of yourroi m as an exampley if youare.
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