EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Direct Response Advertising
I ran essentially a dret response advertising, a padty power in the markit team. And as we started to invest in it, we were getting incredible returns. By the second year, that started to slow down and wewere like the conversion rites were dropping. I would argue that patty power was better at marketing. The message resinated more,. so we could probably afford to invest a little bit less and maintain a market shir So of the back of that share of voice, we re balancep s and then invested again.
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