EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
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The First Irish Guest on the Pacas Verses Askeati
Shane murphy royder is the head of marketin at inch com, an incredible brand. He moved out to irish with intercomtion four or five years ago and joined inch company year and a half ago. Shane: How do you think about, i have a paid advertising budget? How much am i going to allicate to direct response, where i make a return on that budget? And how much will i allicate to brand advertisnt, which is kind of harder to measure?
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