EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
How Do You Think About Direct Response Marketing?
I think, i think againt thes judgment here. It depends on the market that you're in. So when indercom launched, we were a sort of first,. ehad the benefit of like a bit of first mover advantage. And so actually invest yo more heavily in the demand side, was opriate. That said, pass forward now to where we are, to day's intercom, and we're going after a different target market. We now need to re balance that. I think bull park view of 50 50 is a good starting point.
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